Whether you want to set yourself apart in an already competitive industry or attract new traffic to your website, an infographic campaign can do the trick.

But while they are highly effective and accessible, building an infographic can be intimidating – especially if you’re a beginner. If you’re looking to dive into the world of infographics, we’ve got everything that you need to know.

Read on to learn all about what you need for building an infographic.

Define Your Objective and Target Audience

When defining your objective, ask yourself what you aim to accomplish and the key points you want to communicate. Once you have a clear goal in mind, you can begin to think about your target audience.

Consider who will view the infographic and what elements are important to them. What topics and data points should be covered to best illustrate the intended message? Knowing who you are targeting and what they need to know will help you make decisions on design, color, and even the type of material used to create your infographic.

Plan Your Content and Structure

Start by organizing all the data and facts you’d like to present. This helps you to determine what information you should include in your infographic. Once you’ve identified these key elements, look for trends in the data and organize the facts into an organized flow.

Outlining these key elements before you start designing will help keep your infographic factual and visually appealing. Remember to include text only when necessary. Your infographic should be both creative and informative, so focus on what will best communicate your information visually.

Choose a Design Style and Layout

This involves deciding on particular colors, images, and fonts for infographics, as well as the shape and size of the infographic. For example, do you want the infographic to be rectangular, square, or circular? The infographic design should take into account the overall look, feel, and message that the infographic is conveying.

When selecting images for the infographic, use royalty-free image selections and avoid stock photos. Choosing a consistent design style is also important; having consistency makes the infographic:

• clean
• professional
• easy to follow

Use Infographic Design Tools

With the help of tools, an infographic can be quickly created without a lot of effort or expensive overhead. Some of the key advantages of utilizing infographic design tools and free templates are the ability to choose from an array of fully customizable formats.

Create a unique and appealing infographic with no design skills required. Just make sure you find the right graphic design tools like Adobe. If you want to start with a template, check this out.

Follow This Basic Guide to Building an Infographic

Overall, following this guide to building an infographic will ensure that you create a visually appealing and effective way to relay your data! Take the time to plan and research your content. Create a beautiful and comprehensive infographic today, and watch your ideas come to life! For more helpful articles like this one, visit our blog.