The days of tech companies and technology-related manufacturers relying on B2B marketing are long gone. Tech companies and manufacturers are taking a different approach to marketing their products, which is a game changer for those in the market. If you’re part of the tech team, congrats on developing your new tech product. Here are five strategies to help you promote your product better in this evolving market.
Using video content to market tech products is a great idea in today’s highly digital world. The new-age customer prefers to have an idea of what the product will be before deciding to buy and would like to do so without going through the hassle of visiting a store in person.
In this manner, video content has emerged as a powerful tool. It engages viewers more effectively than text-based content and can comprehensively showcase your product’s features and benefits.
Platforms like YouTube provide an excellent stage for creating a channel dedicated to your tech product, allowing you to reach a vast audience, especially if your product has visual appeal. Hosting live webinars or Q&A sessions on different platforms, even YouTube, can also offer a direct way to interact with your audience and answer their questions in real-time.
Video content will be your best bet at building a buzz around your product in the market, given that you can capture the highlights of your products and effectively market its USPs.
Even though organic traffic and sales are considered the holy grail of today’s Internet marketing plans, running paid ads is another indispensable facet of online promotion. Platforms such as Google Ads enable you to target users actively searching for tech products like yours, ensuring your product appears in relevant search results.
Social media advertising on platforms like Facebook offers highly targeted options based on demographics, interests, and user behavior. Display ads, strategically placed on websites and apps relevant to your niche, can visually capture users’ attention.
Marketing campaigns can be particularly effective in re-engaging users who have visited your website but have yet to convert into customers.
Email marketing remains a potent tool for your marketing endeavors if you aim to reach your target audience in a convenient, cost-effective, and direct manner. Despite the rise of newer platforms, email marketing remains reliable for nurturing leads and building relationships with your audience.
Building an email subscriber list is the first step to developing an effective and lucrative email marketing campaign. One intelligent and convenient way of curating a subscriber list is offering incentives such as eBooks, guides, or discounts in exchange for their email addresses.
Once you have developed a subscriber list, you can segment your email list based on user preferences, behavior, and purchase history to send targeted and relevant content. Personalization by using the recipient’s name and tailoring email content to their interests can significantly boost open and conversion rates.
Implementing email automation sequences to send welcome emails, product recommendations, and follow-ups based on user actions can streamline email marketing efforts. You can use technology email templates available on online design sites like PosterMyWall, customize them to suit you better, and use them as a part of your campaign.
If your tech item targets general household users, you can try sampling your product for your target audience in exchange for them creating videos of experiencing your product; it’s like offering an experience in return for developing marketing content for you.
You can offer friends, family, acquaintances, or even business associates to come and try your product for free and give their unfiltered, honest reviews of the product while also creating a user-experience walk-through as if they are into blogging or SMM marketing.
Leverage this content and offer your audiences a chance to have the same experience if they offer to market your product on their social media handles. User-generated content is often considered trustworthy and credible and holds weightage in marketing.
Many trustworthy and credible names in the tech niche can help you reach the right kind of audiences that can help you gain the needed traffic. Incorporating industry-leading influencers in your marketing plan for your new tech product can help you get the much-needed lift in your development and head your marketing plan in the right direction.
However, with influencers, it has to benefit the influencers too, and you will have to consider what you can offer them in exchange for their valuable services; it can either be money or an experience for them that can add value to their life or online business.
As the developer of the new tech product, you must understand what medium or source manages to highlight the best features or the USPs of your product in the best possible manner. There is no one-size-fits-all when it comes to marketing, and every product/company has its own needs and personality that a marketer needs to bring to light for the world to see.
Your part will be to highlight those points of your product and instill trust and credibility for your company and your product, so remaining honest, consistent, and working hard will be irreplaceable, no matter what marketing tactic you choose.