One of the things you’ll need to keep doing as a business owner is finding new customers. Of course, it’s crucial to keep your current customers happy, as you’ll want them to come back repeatedly, and you’ll want to give them a good impression of you so they’ll tell other people, but you can’t rely on this alone. You also have to have new customers so that they can become current customers who go on to spread the word about your business, and so the cycle continues. With that in mind, here are some useful tips to help you bring more customers to your business.
Use Social Media
Whatever you think of social media from a personal standpoint, you can’t ignore the fact that, when it comes to finding new customers for your business, it’s one of the best options you have. You can use a variety of different social media platforms to boost your business and ensure the right people see you – you can even market to them directly, ensuring they are the ones who see your posts and ads over and above anyone else.
Another great thing about social media is that you can use it to engage with your customer base. The more personal and personable you can be, the more people will be happy to buy from you. Showing your personality through social media is simple enough to do, and once you start, you must consistently engage with those who are asking questions and making comments. If you can do this, you’ll find new customers.
Offer Incentives
If there is one thing everyone likes, it’s getting something for free (or at least at a discount). If you want to attract new customers, you could consider giving away a free gift with every purchase; branded corporate gifts can be a great way to entice people to shop with you, but because they are branded, it’s also a good form of advertising. You might be giving something away, but if the person you’re giving the hat, bag, pen, sticker, or anything else to uses it, your business will be noticed elsewhere. This is an investment rather than an expense.
You could start a loyalty scheme if you prefer. This would mean that customers have to sign up for an online account or, if you have a physical store, you might give them a card to be scanned or stamped every time they buy from you. This can ensure they keep coming back, and if the incentive is good enough, they’ll persuade new customers to try you out as well (especially if the incentive offers both parties a discount, for example).
Optimize Your Website
It’s highly likely you have a website for your business (and if you don’t, this is something you need to do as soon as possible). However, if that website is not optimized for mobile devices, you are missing out on finding new customers.
More and more people want to use their smartphones and tablets to browse the internet. If they come across a website that is not optimized for their mobile devices, they won’t be able to look at the pages easily or navigate through it. This will be hugely frustrating, and they’ll go to another website instead. If the website is optimized and if the website is designed well, they will be more likely to stay and complete their purchase. Don’t alienate customers by neglecting your website; it’s absolutely essential to get this right.
