Creating effective corporate training videos is a valuable way to ensure employees are informed and engaged in the learning process. Not only can these videos save time, but they can be used over and over again as needed.
However, there’s more to creating an effective corporate training video than just throwing together some footage and information. With the right approach, you can produce an engaging and memorable video that will make sure your message sticks with its intended audience. It can be a complex process, which is why you need to make sure you’re hiring top-rated training video services company to create your video.
Here, we will explore the secrets of creating an excellent corporate training video that engages viewers while also imparting important knowledge effectively.
1. A Clear Objective
The first step to creating an effective corporate training video is to have a clear goal in mind. What exactly are you trying to accomplish with the video? Is it teaching employees how to operate a new software, providing compliance training or introducing them to the company’s core values? Once you have identified the key objectives of your training video, you can start building towards that goal.
2. Engaging Content
No matter what type of corporate training video you’re creating, the content should be engaging and interesting for viewers. Avoid long blocks of text on screen or dry lectures with no visuals. Instead, use videos, images, animations and diagrams when possible to help illustrate important points or concepts.
3. Brevity and Focus
It’s important to keep your corporate training videos concise, focusing on the topics that need to be covered. Too often, companies try to cram in too much information into one video, resulting in a long and boring experience for viewers. It’s best to stick with the key points of your message and focus on those rather than adding more content just for the sake of padding out the video.
4. Professional Quality
No matter what type of corporate training video you’re creating, it should always have a professional quality look and feel. Use high-quality images and footage wherever possible and ensure all audio is clear and easy to understand. In addition, make sure any graphics or animation you include in your training videos are professional and on-brand.
5. Comprehensive Testing
As video production can get complex, especially if it isn’t your expertise, it’s easy to make mistakes. So, it’s best to conduct a comprehensive review of your corporate training video before deploying it across the company.
Check for incorrect grammar and spelling. If the video mentions any links or resources, make sure they’re valid. Watch the video from start to finish and take notes of any areas that could be improved.
6. Track Results
A good way to gauge how your corporate training video is performing is to include a survey or questionnaire at the end of the video. You might ask questions that revolve around whether or not the viewers learned something without feeling overwhelmed.
By following the tips above, you won’t have much problem creating corporate training videos that are engaging and effective in imparting knowledge. Not only will this save time when onboarding new employees or providing compliance training, but it can also make sure important messages stick with viewers from start to finish. Of course, it pays to hire quality training video services.